Right now the thinking behind good design is invisible, lost in execution or locked inside people’s heads. As gen AI accelerates, this human layer is proving to be more crucial than ever. Our mission is to make it computable.

We are building a system which captures that design thinking in a structured, editable format, so it can be used, reused, improved, and applied across tools, teams, and contexts.

By making intent visible and portable, we want to preserve the value of human thinking in a world moving fast toward automation, and ensure that the future of design stays human, by design.

Once this happens, AI tools will shift from trend-chasing generators to intent-aligned collaborators. Outputs will become measurably more relevant and aligned to user-intent.

And all of this, will be open sourced from day zero.