MANIFESTO
Right now the thinking behind good design
is invisible, lost in execution
or locked inside people’s heads. As gen AI accelerates,
this human layer is proving to be
more crucial than ever.
Our mission is to make it computable.
We are building a system which
captures that design thinking in a structured,
editable format, so it can be
used, reused, improved, and applied across
tools, teams, and contexts.
Once this happens,
AI tools will shift from trend
chasing generators to intent-aligned
collaborators. Outputs will
become measurably more relevant
and aligned to user-intent.
By making intent visible and portable,
we want to preserve the value
of human thinking in a world moving fast toward
automation, and ensure that
the future of design stays human, by design.
And all of this, will be open sourced from day zero.